Kohler cleaning spray gun Douyin

Campaign Overview : The Kohler cleaning spray gun, as a new product, needed to communicate its selling points to the target consumers through an appropriate platform, integrating with the 618 Shopping Festival for sales conversion.   Strategic Approach : TSelected the Douyin platform with high traffic, daily active users, and nearly half male demographic for […]

WEDGWOOD社交媒体运营

Campaign Overview : The strategy outlined aimed to increase brand recognition and favorability for Wedgwood through social media official accounts, driving traffic to Tmall and JD stores, thereby boosting sales.   Strategic Approach : The approach involved promoting products on platforms like XiaoHongShu by utilizing mid-tier KOLs for initial product endorsement leading to broader coverage […]

Chinese Global Cosmetics Brand

Campaign Overview : Engagement reached more than 100 million users. Key metrics exceeded target values, achieving high-impact results.   Strategic Approach : Leveraged targeted KOLs to maximize brand fit and resonance. Content strategy led to significant, measurable audience interaction.   Impactful Outcomes : Achieved a 51% increase in follower numbers over three months. Sales doubled, […]